ANNUAL MEETING & CONFERENCE
PRESENTED BY
MON, OCT 28 & TUES, OCT 29 - URBAN CHESTNUT BREWING COMPANY, ST. LOUIS
MEET YOU IN SAINT LOUIS!
This fall, join us in Saint Louis for an opportunity to meet other brewers from not only across Missouri, but also our contiguous states. Learn from experts in the industry, and share your experiences and knowledge. We'll gather at Urban Chestnut Brewing Company's Grove Brewery & Bierhall in St. Louis. With a hotel within walking distance and plenty of exciting nightlife in the Grove neighborhood, we're confident you'll have a great time and learn something along the way, too.
This fall, join us in Saint Louis for an opportunity to meet other brewers from not only across Missouri, but also our contiguous states. Learn from experts in the industry, and share your experiences and knowledge. We'll gather at Urban Chestnut Brewing Company's Grove Brewery & Bierhall in St. Louis. With a hotel within walking distance and plenty of exciting nightlife in the Grove neighborhood, we're confident you'll have a great time and learn something along the way, too.
MEETING LOCATION
Urban Chestnut's second facility, the Grove Brewery & Bierhall (formerly a paper company built in the 1920's), opened in February 2014. Located in St. Louis' Grove neighborhood, Urban Chestnut utilizes this brewery as the source of most of their beer production and packaging. Its large, industrial bierhall and European-inspired cuisine is designed to celebrate the modern day growth of American craft beer.
REGISTRATION
Registration begins on September 1, 2024 and is open to any brewery operating (or planning to operate) in Missouri, as well as any industry-adjacent supplier or retailer.
Preregistration is requested. Cost per person is $80 ($70 early bird) for MCBG members, and $100 for those who are not MCBG members. Registration costs include all the sessions, food, beer, and entertainment. Deadline to register is Friday, October 25 by midnight.
NOT YET A MCBG MEMBER?
Learn more about the benefits of joining the Missouri Craft Brewers Guild.
Preregistration is requested. Cost per person is $80 ($70 early bird) for MCBG members, and $100 for those who are not MCBG members. Registration costs include all the sessions, food, beer, and entertainment. Deadline to register is Friday, October 25 by midnight.
NOT YET A MCBG MEMBER?
Learn more about the benefits of joining the Missouri Craft Brewers Guild.
AGENDAMONDAY, OCTOBER 28
8:00 - 9:00 a.m. Attendee Badge Pick Up and Check-in 9:00 - 10:00 a.m.
Keynote Speaker: Fred Matt, FX Matt Brewing Fred Matt is the President/CEO of the F.X. Matt Brewing Company, the oldest Brewery in the State of New York and third-oldest Brewery in the United States. Fred is the fourth generation of the Matt Family to serve the Company. As a key member of the management team, he has been successful in leading the Brewery into new areas of growth with its company brands, as well as diversifying the company by growing its contract production business. Fred has successfully rebuilt the sales and marketing organization in order to support the growth of the company brands and overseen a +$56M investment project, including the addition of a new brewhouse, tank farm, and a second can line. Fred will share his experiences within in the industry and how to weather this current market. 10:00 - 11:00 a.m.
Tradeshow and Bloody Mary Bar sponsored by RahrBSG Grab a fancy Bloody Mary to kick off your conference and visit with our Allied Trade Members at our mini-tradeshow. Complete our Vendor Passport for a chance to win some prizes. 11:00 a.m. - 12:00 p.m. Guild Annual Meeting Hear a report from Guild President, Fran Caradonna and Executive Director, Sherry Wohlgemuth. A brief review of accomplishments, priorities, and future projects for the Missouri Craft Brewers Guild. 12:00 - 1:00 p.m. Lunch and Tradeshow Enjoy lunch from UCBC's new food partner, Sugar Fire BBQ. Vegetarian options available. Squeeze in a few more visits at our Tradeshow and wrap up your Vendor Passport. 1:00 - 1:45 p.m.
BIERHALL SESSION 1 Panel Discussion: Brewing Low & No Alcohol Beverages and Wellness Trends moderated by Fran Caradonna and featuring:
BREAKOUT SESSION 1 Where’s the Profit? How to (Actually) Make Money Selling Your Beer in 2024 presented by Chris Farmand, Small Batch Standard. It isn’t 2015 anymore. As the craft industry has plateaued, running a profitable brewery has become more and more challenging each year. This presentation will provide craft business owners a deep dive to understand why this is and, more importantly, the strategic changes owners need to make in order to sell the right beer, to the right consumers, at the right margins, to generate cash and finally get ahead. 2:00 - 2:45 p.m.
BIERHALL SESSION 2 Future of the Industry presented by Matt Gacioch, Staff Economist at the Brewers Association. Get the low down on what trends the Brewers Association is tracking and how to put the most recent data collected to work for your brewery. BREAKOUT SESSION 2 Beyond Bingo: Crafting Unique Events to Revitalize Taproom Traffic presented by Bryant Vander Weerd, Full Pour Media. Taproom attendance is in decline, with customers drinking less and finding new ways to spend their time and money. In this presentation, we will explore how breweries can revitalize taproom traffic by reimagining their event strategies to stand out from the crowd. 3:00 - 3:45 p.m.
BIERHALL SESSION 3 Clean Up Your Act! Safe and Effective CIP Practices presented by Mark Jaeggi, Sabhailteacht Solutions, LLC. Cleaning in Place (CIP) is an essential component of the brewing process that allows us to thoroughly clean interior surfaces of our equipment without major disassembly. CIP involves corrosive chemicals and extreme temperatures, so join this session and learn how to CIP safely! BREAKOUT SESSION 3 Designing an Effective Wholesale Strategy, presented by Ben Lewellyn, Full Count Analytics. What does winning in the market look like for your brewery? Knowing that answer is what divides the most successful wholesale operations from the rest of the competition, and yet so few companies take the time to do it. I’ll teach you a method for answering that question in plain English and tracking your performance with intuitive metrics. Once you have your answer, you’ll be able to lead your team & channel partners with clarity, directing them toward activity that yields real results. 4:00 - 4:45 p.m.
BIERHALL SESSION 4 Panel Discussion: Ask the Brewmasters! sponsored by U.S. Tape & Label An open discussion, moderated by Chris Byars, Bee's Knees Brewing Company, with some of the finest Missouri brewers such as:
BREAKOUT SESSION 4 Become A Leader, Not A Boss: Using Relationship Theory to Improve Your Management Skills, presented by Amanda Bruns, Ale Advised. Amanda will go over the basics of a few relationship theories and show how they can actually be used in a professional setting to better understand, communicate with, and manage your employees. 5:00 - 6:00 p.m.
Happy Hour Bottle Share Bring some beer to enjoy with your fellow brewers. 6:30 - 7:30 p.m. BBQ Dinner sponsored by Foxx Equipment Enjoy a delicious, award-winning BBQ dinner prepared and served by none other than the Foxx Equipment team, Rob Beckley and David Wittrock. Vegetarian options will be available. 7:30 - 10 p.m. Evening Entertainment Spending the evening enjoying beers with your fellow brewers and vendors. Try your hand at some pinball or pool. TUESDAY, OCTOBER 29
8:00 - 9:00 a.m. Breakfast of Champions Enjoy a fresh continental breakfast selection from Sugar Fire BBQ including coffee and juice. 9:00 - 9:45 a.m.
BIERHALL SESSION 5 Crop Reports: Hops & Malt - What to Expect in the Coming Year Featuring updates from:
BREAKOUT SESSION 5 Leverage your brand or start a new one? Brand Architecture Strategies for Growing Your Business, presented by Isaac Arthir & Cody Fague, CODO Design. Is your brewery planning to launch a new brand (beer or beyond) in the coming year? Or to open a new location? Or to buy another brewery? If so, there are important branding considerations at play. Brand Architecture provides a framework to answer all of these questions and more. You will then learn how Brand Extensions, Sub Brands and Endorsed Brands can help your brewery bring new products to market and grow your business—all without threatening the reputation you’ve worked so hard to build. 10:00 - 10:45 a.m.
BIERHALL SESSION 6 Q&A with ATC Hear from the Missouri Division of Alcohol & Tobacco staff on pending regulation changes, updates on the ALCMS, plus time for your most buring questions! BREAKOUT SESSION 6 Taxes on Tap - Tax Savings and Strategies for Craft Brewers, presented by Tim O'Neill, Wipfli The 2024 tax year is shaping up to be a detrimental one for craft brewers. Between the current research and development capitalization requirements, the phaseout of accelerated depreciation on equipment purchases, and other brewery tax credits that are generally overlooked, the opportunity for breweries to plan, save, and grow is now. We will cover a brief legislative update, including the current situation on the house bill that has stalled in congress, as well as low-hanging tax credits that are ripe for the taking. 11:00 - 11:45 a.m.
BIERHALL SESSION 7 Panel Discussion - Sales & Strategy: You Brewed the Beer. Now You Gotta Sell It! Moderated by Steve Holle, KC Bier Co., and featuring sales pros:
BREAKOUT SESSION 7 Brewery Planning and Expansion for Brewery Owners and Staff, presented by Gabe McKee, V Three Studios. Brewery owners have always had a DIY approach to their craft and their brewery build out. The challenge is when to move from DIY to trusted design and construction professionals. There is often a disconnect between a Brewery's first grassroots build out to their second location or expansion. We can help take your brewery from DIY to your dream facility with the confidence you'll get what you need and can focus on making and selling beer. 11:45
Good Bye Send Off Parting words and a toast to a great conference! 12:15 Brewers Tour of Urban Chestnut Brewing Company For anyone interested, the team at UCBC will gladly take you on a behind-the-scenes tour of their facility. OVERNIGHT ACCOMODATIONS IN STLHome2 Suites by Hilton St. Louis/Forest Park is an 8 minute walk away from Urban Chestnut Brewing Company. Use this link for our group rate discount through October 15, 2024. Or contact Home2 Suites via phone and request reservations, at (314) 531-4446.
The Cheshire, a British-inspired boutique hotel, is a 7 minute drive from the brewery. Use this link for our group rate discount through October 15, 2024. Or contact The Cheshire via phone and request reservations, at (314) 932-7858. Additional hotel information for the St. Louis area can be found at explorestlouis.com. There are also several options available in St. Louis on Airbnb. OUR SPONSORS
Thank you to our generous Allied Trade Members for sponsoring our biggest event of the year.
BECOME A SPONSORYou must be a MCBG Allied Trade Member in good standing to sponsor the Annual Meeting & Conference. Not a member yet? Learn more about our Allied Trade Membership today.
Many of the available sponsorships for this event include registrations and marketing opportunities. Consider purchasing a sponsorship for additional exposure for your business. We are happy to work with you to customize a sponsorship package that works for your company. Contact Sherry Wohlgemuth at [email protected] or call 573-824-2935. |
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We look forward to seeing you in St. Louis on October 28 & 29 for the camaraderie, education, networking, and, of course, beer!
QUESTIONS?
Contact Sherry Wohlgemuth at [email protected] or call 573-824-2935.
QUESTIONS?
Contact Sherry Wohlgemuth at [email protected] or call 573-824-2935.
