MCBG MEMBERS ONLY
Welcome to the Members Only resource page for the Missouri Craft Brewers Guild. Here you will find links to various content reserved only for members of the Guild.
MEMBERSHIP DIRECTORIES
BREWERY MEMBER DIRECTORY
The Missouri Craft Brewers Guild Brewery Membership Directory should be treated as a confidential list. Please do not share this list outside of the Guild membership. To make the most of your outreach, please be aware of the following terms and conditions of use:
- Don't spam: Please be cognizant of who are you pitching and how often you are pitching them.
- Keep it relevant
- Uphold our requested confidentiality
- Respect removal requests. If someone asks to be removed from your email list, please respect their wishes.
If you spot an error, please contact Sherry Wohlgemuth at 573-824-2935.
Do you know a brewery that's missing from this list? Encourage them to join the Guild today.
Do you know a brewery that's missing from this list? Encourage them to join the Guild today.
BREWERS RESOURCE DIRECTORY
Looking for goods and services for your brewery? Shop the BREWERS RESOURCE DIRECTORY first. Connect with Allied Trade, Retail and Wholesale/Distributor Members of the Guild with this directory.
If you spot an error, please contact Sherry Wohlgemuth at 573-824-2935.
Do you know a vendor, retailer, or distributor that's missing from this list? Encourage them to join the Guild today.
Do you know a vendor, retailer, or distributor that's missing from this list? Encourage them to join the Guild today.
GUILD POLICIES & GUIDELINES
CODE OF CONDUCT FOR GUILD EVENTS
Code of Conduct for Guild Sponsored Meetings & Events
(effective January 1, 2022)
If you have any questions or concerns regarding our safety policy or code of conduct, please contact Sherry Wohlgemuth at 573-824-2935 immediately or fill out a WeVow incident report here.
(effective January 1, 2022)
- We celebrate beer in positive, supportive ways for all. In order for that to happen, we need to create a safe space built on trust and mutual respect. The Guild will not tolerate any forms of discrimination, harassment, assault, threats of assault, sexual harassment, sexual assault, threats of sexual assault, damage to property, theft of property or services, inappropriate behavior towards brewery staff or ticketed attendees, or any other behavior that is illegal, unethical, or reflects poorly on us as an organization or community. We ask that all participants use good judgment to make safe choices at all times. The Guild makes no warranty, express or implied, about the guaranteed participation of any staff, volunteers, attendees, or sponsors.
- We ask that ALL PARTICIPANTS exercise moderation when drinking alcohol at Guild functions, and to be mindful of the safety of yourself and those around you. Familiarize yourself with local laws regarding alcohol. The Guild abides by local alcoholic beverage laws, and requires our participants to comply with such laws, including those regarding public intoxication, if they wish to attend or conduct themselves as representatives of our community. The Guild does not provide legal advice to our members.
- The Guild is a professional organization, and participants are expected to conduct themselves professionally. We expect everyone to be mindful of their words and actions, and to ensure the safety and comfort of their fellow participants. We expect everyone to show respect for each other and all those involved in the Guild and its events, including staff, volunteers, sponsors, brewery representatives, city representatives, and city and private property.
- The Guild takes your safety very seriously. If you believe something is happening that puts attendees at risk, bodily or otherwise, please let Guild staff or a brewery host know as soon as possible. All reports that we receive regarding assaults, sexual assaults, property crimes, or any other alleged felony crimes will be immediately reported to local law enforcement. We reserve the right to ask a guest, brewery, volunteer, performer, sponsor, or vendor to leave, and to report any allegations received to the appropriate authorities. If you feel you have been the victim of a crime, or witness a crime being committed, please call 911 immediately.
- The Guild is not a law enforcement or investigative agency and will not act as such. All alleged crimes will be reported to law enforcement. The Guild may take into consideration the results of any criminal or civil legal investigation or proceedings against an individual for future planning purposes. The Guild does not assume liability for any acts, negligent, intentional, or otherwise, committed by brewery attendees or their guests. Please be responsible for yourself and your group.
- You are an ambassador and a steward of our industry! Any violations of the Code of Conduct will be considered by the Guild staff and leadership, who will determine what reparative actions, if any, are required by the violating person or brewery. If information is received that there has been a violation of this Code of Conduct, the violator will be apprised of the situation by phone, email, or in-person communication. Any violation of the Code of Conduct will be taken seriously. Violations may result in disciplinary action against the violating member up to and including expulsion and revocation of membership in the Guild, at the sole discretion of the Board of Directors. The Guild and its Board of Directors reserve the right to revoke a member’s participation in the Guild and/or ask any participant or member to cease their participation in any Guild event, at any time, based on conduct deemed inappropriate by the Board of Directors, in its sole discretion.
If you have any questions or concerns regarding our safety policy or code of conduct, please contact Sherry Wohlgemuth at 573-824-2935 immediately or fill out a WeVow incident report here.
BREWERS BILL OF RIGHTS
Guidelines for Brewers Participation in Beer Festivals & Events
Given the explosive growth of the number of beer festivals and events held each year, and the increasing demand upon brewers to donate their beer and resources for those festivals and events, it is in the best interest of our membership to establish a Bill of Rights and Guidelines for Brewers Participation in Beer Festivals and Events.
Given that objective, it should be clearly understood that while the Missouri Craft Brewers Guild (MCBG) offers these Bill of Rights and Guidelines to its membership, these are not intended to be declaratory mandates for MCBG member breweries to follow. Every brewery needs to evaluate its own marketing practices and charitable donation policies while at the same time clearly understanding their own rights and the importance of protecting their brand in the face of the distinct differences in events that our members may choose to participate in.
TYPES OF EVENTS:
It appears that there are generally three common types of events; (a) For-profit events, (b) 100% Not-for-Profit events, and (c) Events that purport to allocate a portion of the funds raised through ticket sales for a charitable cause (blended event).
The objective of the For-Profit event is clear and should be clearly understood by the MCBG member. The objective of the individual(s) or entity running such an event is to make as much money as possible from ticket sales and related commerce stemming from that event. Certainly, the right to engage in such a business is a well-protected American right.
The objective of the 100% Not-For-Profit event is to raise money for a qualified 26 U.S.C 501 entity or organization and its mission cause.
The objective of the event that purports to donate a portion of the proceeds of ticket sales and related commerce to a charitable cause is not as clear. While some are well intentioned, the possibility of misleading the public, lack of transparency and/or intentional misconduct is possible, and each event must be carefully examined to fully understand how the proceeds of such events are handled.
GUIDELINES:
There is a common misconception that craft breweries are part of a young and struggling industry and need to participate in the multitude of festivals and events for exposure. This logic is carried to the extreme in some cases with attitudes and expectations of promoters and organizers who believe that breweries should willingly give their beer away for free.
The reality is that our industry has matured and the MCBG encourages you to carefully consider whether to participate in any such festival or events either 1) because of your own philanthropic philosophy to support events and organizations that you believe in, or 2) you value the marketing opportunity that the event in which you participate affords.
Breweries that continue to give beer away without a sound evaluation of the opportunity are not only cheapening their own craft brand, but also the entire Missouri craft beer category by implicitly legitimizing the misconception that we are desperate for exposure.
Therefore, in addition a Bill of Rights, MCBG has developed a set of suggested Guidelines for all craft brewers in the state to use as a blueprint to not only collectively protect each individual brewing brand, but also to ensure each brewery is receiving what it should in terms of proper compensation or in-kind services for these numerous and varied events. They are:
These rights are designed, written, and endorsed by the Missouri Craft Brewers Guild with the best interests of the Missouri craft beer industry in mind and with the objective to ensure that everyone receives fair recognition, compensation, and respect for all the dedication, effort and hard work associated with this craft.
Given the explosive growth of the number of beer festivals and events held each year, and the increasing demand upon brewers to donate their beer and resources for those festivals and events, it is in the best interest of our membership to establish a Bill of Rights and Guidelines for Brewers Participation in Beer Festivals and Events.
Given that objective, it should be clearly understood that while the Missouri Craft Brewers Guild (MCBG) offers these Bill of Rights and Guidelines to its membership, these are not intended to be declaratory mandates for MCBG member breweries to follow. Every brewery needs to evaluate its own marketing practices and charitable donation policies while at the same time clearly understanding their own rights and the importance of protecting their brand in the face of the distinct differences in events that our members may choose to participate in.
TYPES OF EVENTS:
It appears that there are generally three common types of events; (a) For-profit events, (b) 100% Not-for-Profit events, and (c) Events that purport to allocate a portion of the funds raised through ticket sales for a charitable cause (blended event).
The objective of the For-Profit event is clear and should be clearly understood by the MCBG member. The objective of the individual(s) or entity running such an event is to make as much money as possible from ticket sales and related commerce stemming from that event. Certainly, the right to engage in such a business is a well-protected American right.
The objective of the 100% Not-For-Profit event is to raise money for a qualified 26 U.S.C 501 entity or organization and its mission cause.
The objective of the event that purports to donate a portion of the proceeds of ticket sales and related commerce to a charitable cause is not as clear. While some are well intentioned, the possibility of misleading the public, lack of transparency and/or intentional misconduct is possible, and each event must be carefully examined to fully understand how the proceeds of such events are handled.
- Breweries Should Never Pay a Fee to Attend a Festival or Event. Breweries and their necessary participating attendees have a right to attend a festival for free. Brewery participants should never be required to pay an entry fee or “table fee” to be a part of an event. Breweries and their necessary attendees provide enough of their time and energy to a festival and any upfront fee for attendance is unwarranted.
- Breweries Should Never Provide Free Beer to For-Profit Events. Breweries have a right to be fairly compensated for their beer. Beer festivals and events have become big business with high profit margins if run correctly. Festival and event promoters that ask a brewer or brewery to donate beer in exchange for the promoter, “exposing a brand to the public” or “getting a brewery name out there” are simply efforts designed to take advantage of the work, and energy a brewery has invested in creating its beer and brand. As a growing collective and artisanal organization, the MCBG urges each brewer and brewery to recognize that there is no longer a need for a member to give beer away when asked to do so for a for-profit beer festival event. No matter the size or stage of a brewery, the festival organizers can afford to pay for the hard work and effort invested in the beer and the brand, and the MCBG strongly supports that fundamental right.
- Breweries Are Entitled to Proof of Licensing & Insurance of Events. Every brewery has a right to receive proof that the festival or event in which they have agreed to participate in has been properly licensed by the promoter, covers the participating brewery, and is properly insured for what the festival or event is doing.
- Breweries Have a Right to Proof of Valid Not-For Profit Status and Proportion of Proceeds Donated. Breweries have the right to be charitable. However, breweries also have the right to written proof that a festival organizer, or promoter which claims to be a charitable organization, is a valid 501(c) not-for-profit entity. Moreover, breweries have the right to clearly know what proportion of proceeds from the event are being given to a not-for-profit organization, and to receive proof that these funds were allocated in a timely manner.
GUIDELINES:
There is a common misconception that craft breweries are part of a young and struggling industry and need to participate in the multitude of festivals and events for exposure. This logic is carried to the extreme in some cases with attitudes and expectations of promoters and organizers who believe that breweries should willingly give their beer away for free.
The reality is that our industry has matured and the MCBG encourages you to carefully consider whether to participate in any such festival or events either 1) because of your own philanthropic philosophy to support events and organizations that you believe in, or 2) you value the marketing opportunity that the event in which you participate affords.
Breweries that continue to give beer away without a sound evaluation of the opportunity are not only cheapening their own craft brand, but also the entire Missouri craft beer category by implicitly legitimizing the misconception that we are desperate for exposure.
Therefore, in addition a Bill of Rights, MCBG has developed a set of suggested Guidelines for all craft brewers in the state to use as a blueprint to not only collectively protect each individual brewing brand, but also to ensure each brewery is receiving what it should in terms of proper compensation or in-kind services for these numerous and varied events. They are:
- Breweries Should Participate in MCBG Events. Since this is your association, the MCBG encourages you to participate in any event sponsored by, sanctioned by, or benefitting the Missouri Craft Brewers Guild. If the MCBG name is attached to the event, it means that a qualified portion of the proceeds, or in-kind sponsorship trade, will be donated to the MCBG. It should be clearly known that any money the MCBG raises ultimately benefits every craft brewer in Missouri. These funds help by providing greater marketing dollars to promote Missouri craft beer and pay for our industry advocates who continue to push for change to make the laws and regulations even more beneficial to every craft brewer in the state. The associated costs of these expenses are wholly dependent on our ability to remain unified in our collective objectives.
- Brewery Representative at Each Event. To further the mission of the MCBG, if you choose to participate in a beer festival, make certain to require a representative from your brewery to pour your beer on site whenever possible or at a minimum, be present to greet attendees and answer questions. The quality, integrity and authenticity of your individual brand requires no less. While many festivals will tell you that they provide volunteers to pour your beer, the simple truth is that most volunteers cannot speak to the beer or brewery in the same way as true brewery representative can. By having a brewery representative at or near your table throughout the festival, you are in the best position to engage, educate, inform, and sell your beer, your brewery, and your brand much more effectively.
With that said, the MCBG recognizes that smaller breweries may face staffing challenges. So, consider other forms of representation, such as a distributor brand manager, friends of the brewery (if properly educated on your brand), or other close relationships that will best represent you and your brewery. Remember, quality, integrity and authenticity of your brand is a sacred asset – do not treat it as a disposable commodity. - Brewery Treatment of Charitable Donations. The MCBG believes in and strongly supports being charitable and participating in charitable events. However, you should determine a policy that works for your brewery when dealing with charitable festivals or events. Every brewery is different in its ability to handle donations (either with product, staff, merchandise, or distributor relations), but you should try to develop a policy that works and then stick with it.
A request for a donation in connection with a charitable cause is reasonable. Many of those causes are worthy, and as members of the community in which they operate, your policy as a brewery may decide to honor such a request for the donation of beer with no strings attached. However, the MCBG encourages you to carefully examine whether the charitable nature of the event is truly charitable and ask for the written verification of their 501(c) status. It is also within your right to request for some compensation of your product and time even in the case of charitable donations and fundraising events. Considering offering your product at wholesale cost, other discount or request a stipend for your travel and time. If a nonprofit organization knows about these requirements in advance, they will be able to budget this into their event expenses.
Furthermore, ask that the request for the donation be in writing and have the request include the name of the charity and what is their mission. The organizer of the charity event should be clear in providing the details of the event.
In addition, you should set a schedule for examining requests and getting back to the requesting organization in writing – even if it is a “no.” While you may be bombarded with requests, the discipline in following your policy consistently will not only help you manage the flow of requests, but also allow the charities that seek your donation, to understand the volume of requests you may receive may be far greater than the level of donations that you are able to make.
Finally, keep detailed records of your donations. This will not only allow you to 1) see and understand the amount you may have donated to a particular organization in the past, but also 2) safely claim the accurate value of your donation of beer on your business entity taxes. - Remember to Always Take the High Road. The key to any successful organization is the ability to remain positive with an eye on what needs to be accomplished today and tomorrow. The ability to learn from mistakes or bad experiences and move forward is critical to success.
We must remain unified in what Missouri breweries have to offer and look to accentuate the positive in what Missouri local really means. By maintaining the high road, we will not only garner the respect of our fellow industry members, but also demonstrate by leadership that we all must work to preserve the fundamental quality of brotherhood and collegiality that makes our industry so attractive.
These rights are designed, written, and endorsed by the Missouri Craft Brewers Guild with the best interests of the Missouri craft beer industry in mind and with the objective to ensure that everyone receives fair recognition, compensation, and respect for all the dedication, effort and hard work associated with this craft.
LOGO USAGE POLICY
Missouri Craft Brewers Guild Logo Usage Policy
(effective January 1, 2022)
The “The Missouri Craft Brewers Guild” name and the guild’s “Logo” have been established as common law trademarks of The Missouri Craft Brewers Guild in the state of Missouri based on an established history of use in commerce.
This Missouri Craft Brewers Guild Logo Use Policy is made as of the date of acceptance by you as a Brewers Member, Brewery in Planning Member, Allied Trade Member or Retail Member of the Missouri Craft Brewers Guild. The Logos are the sole and exclusive property of The Missouri Craft Brewers Guild. Your use of any Logo implies acceptance of, and agreement with, the terms of this policy. If you do not accept and agree to follow the rules for using the Logos as set out in this policy, you do not have the right to use the Logos and should not use them. Any use of the Logos that does not comply with this policy is not authorized. If you violate the rules set out in this policy, you must cease all use of all Logos, regardless of the uses otherwise allowed in this policy. In addition, Missouri Craft Brewers Guild reserves the right to revoke its approval of your use of the logos at any time.
RULES FOR USING THE LOGOS
LOGO STANDARDS
You shall use the Logo in the form provided to you by the Guild and you shall not make any changes or revisions to the Logo, other than re-sizing it while keeping the original proportions intact.
The black logo variant must be used on white or light-colored backgrounds, while the alternate cream logo must be used on black or dark colored backgrounds.
If you are interested in using the logo, please contact the Guild (sherry@mocraftbeer.com) to obtain a high-resolution file suitable for web and/or print rather than pulling it off the Internet.
CONTACT INFORMATION
If you have additional questions on the use of the logo, please contact the Guild at sherry@mocraftbeer.com.
(effective January 1, 2022)
The “The Missouri Craft Brewers Guild” name and the guild’s “Logo” have been established as common law trademarks of The Missouri Craft Brewers Guild in the state of Missouri based on an established history of use in commerce.
This Missouri Craft Brewers Guild Logo Use Policy is made as of the date of acceptance by you as a Brewers Member, Brewery in Planning Member, Allied Trade Member or Retail Member of the Missouri Craft Brewers Guild. The Logos are the sole and exclusive property of The Missouri Craft Brewers Guild. Your use of any Logo implies acceptance of, and agreement with, the terms of this policy. If you do not accept and agree to follow the rules for using the Logos as set out in this policy, you do not have the right to use the Logos and should not use them. Any use of the Logos that does not comply with this policy is not authorized. If you violate the rules set out in this policy, you must cease all use of all Logos, regardless of the uses otherwise allowed in this policy. In addition, Missouri Craft Brewers Guild reserves the right to revoke its approval of your use of the logos at any time.
RULES FOR USING THE LOGOS
- Contingent on a current membership status, the Logo is licensed to you free of charge by the Missouri Craft Brewers Guild pursuant to a nonexclusive, revocable license.
- The Guild is and shall remain the sole owner of the Logo and your use of the Logo shall not create or imply any ownership rights to the Logo.
- You are not permitted to assign, license or “pass through” the right to use the Logo to any outside person, organization or entity who is not a current member of the Missouri Craft Brewers Guild.
- The Logo can be displayed on digital and physical, printed promotional materials in support of your brewery, beers or business. You agree to provide copies of, or links to, any of these promotional materials to the Guild upon request for archival purposes.
- The Logo can be displayed at your physical place of business on windows, walls or other static property.
- For Brewery Members and Brewery in Planning Members, use of the logo on beer packaging or merchandise intended for sale or promotional distribution is contingent upon express written consent from the Missouri Craft Brewers Guild. Permission will be granted at the discretion of the Guild’s Executive Director and Board of Directors and must be requested via email (sherry@mocraftbeer.com). Requests must be accompanied by a physical description of the product/ merchandise, along with accompanying artwork mockup (where applicable), and information on where the product will be sold and/or made available. All reasonable efforts will be made to reply to requests in a timely manner. Allied Trade Members and Retail Members are not permitted to use logo on products/ merchandise intended for sale or promotional distribution.
- You shall not use the Logo in any manner that is misleading or that reflects negatively upon the reputation and mission of the Missouri Craft Brewers Guild or any Member of the Missouri Craft Brewers Guild, or in any manner that violates applicable law and regulation, including, without limitation, to laws relating to fair trade practices and truth in advertising. No Logo may be used or displayed in any of the following ways: (a) in any manner that, in the sole discretion of Missouri Craft Brewers Guild, discredits Missouri Craft Brewers Guild or tarnishes its reputation and goodwill; (b) in any manner that infringes, dilutes, depreciates the value, or impairs the rights of Missouri Craft Brewers Guild in the Logos; (c) in any manner that is false or misleading; (d) in connection with any pornography, illegal activities, or other materials that are defamatory, libelous, obscene, or otherwise objectionable; (e) in any manner that violates the trademark, copyright or any other intellectual property rights of others; or (f) in any manner that violates any law, regulations, or other public policy.
- Logos can be displayed at any public event where you are promoting your brewery or beer and where such promotion is not in conflict with the mission or bylaws of the Missouri Craft Brewers Guild. Use of the logo on any material, static property or at any event (public or private) when the purpose of the material, static property or event is of a nature which is not in keeping with the ideals of the Missouri Craft Brewers Guild is in violation of these terms and is strictly prohibited.
- You recognize the great value of the goodwill associated with the Logo, and acknowledge that the Logo and all rights therein and goodwill pertaining thereto belong exclusively to the Guild and that the Logo has a secondary meaning in the mind of the public.
- Should your Missouri Craft Brewers Guild membership become delinquent, or terminated for any reason, the license to use the Logo shall terminate immediately and automatically without further notice from the Guild and you shall immediately terminate use of the Logo on digital and print promotional materials, at your place of business, and on event signage regardless of the financial or time investment associated with discontinuing its use. If you are using the logo on packaging or merchandise intended for sale or promotional giveaway and have existing inventory in your possession at the time of termination/delinquency, in order to continue to sell/distribute remaining inventory, you must submit a product inventory to the Guild via email (sherry@mocraftbeer.com) along with a timeframe for your commitment to cycle through remaining inventory. This timeframe shall not exceed 90 days for promotional items or 180 days for beer packaging, after which time all use of sales/distribution/giveaways of product must be discontinued. No new products or packaging bearing the Guild’s name/logo may be ordered/manufactured after membership is terminated or while a member is delinquent.
- All of the Rules of this Agreement are made a part of this Agreement and incorporated herein by reference. You agree to familiarize yourself with said Rules and to comply with all provisions of said Rules and any revisions thereto and any violation of any provision of said Rules will be considered a violation of this Agreement.
- Failure to comply with any of the terms and/or conditions of this Agreement shall constitute a violation of the agreement and may be considered an infringement of the marks. Termination of this agreement shall be effective sixty (60) days after the Guild gives you notice by mail of such termination fails to rectify breach within said sixty-day period.
- As the need to address future branding concerns arises, we may cancel, modify, or change the terms of this policy from time to time without notice to you. You, as a Logo user (“you”), are responsible for complying with any modified terms, so please review this policy and also become familiar with any modifications we publish.
LOGO STANDARDS
You shall use the Logo in the form provided to you by the Guild and you shall not make any changes or revisions to the Logo, other than re-sizing it while keeping the original proportions intact.
The black logo variant must be used on white or light-colored backgrounds, while the alternate cream logo must be used on black or dark colored backgrounds.
If you are interested in using the logo, please contact the Guild (sherry@mocraftbeer.com) to obtain a high-resolution file suitable for web and/or print rather than pulling it off the Internet.
CONTACT INFORMATION
If you have additional questions on the use of the logo, please contact the Guild at sherry@mocraftbeer.com.
LEGISLATIVE RESOURCES
Need to know who your lawmakers are? Use these resources to connect with the right people.
LEGISLATIVE MAP
Click on the map below to view which state and federal legislative districts Missouri Craft Brewers Guild member breweries are located. Toggle the settings on the left to switch between legislative bodies.
MISSOURI HOUSE OF REPRESENTATIVES
MISSOURI SENATE
LEGISLATOR LOOKUP TOOL
Use the Missouri Senate Legislator Lookup tool to find your State and Federal elected officials: https://www.senate.mo.gov/LegisLookup/Default.aspx
GUILD LOGOS
As a proud MCBG member, feel free to include the Guild logo on your website or in your marketing. This section contains details on the branding guidelines, logo usage policy, and the Guild's logo files in various formats.
Branding guidelines
The Missouri Craft Brewers Guild logo is that anchor for all Guild branding efforts. When establishing the Guild brand, consistency is vital when using the mark. The following Branding Guidelines have been developed to maintain accuracy and consistency throughout all markets.
If you have any questions regarding the Branding Guidelines, please contact Sherry Wohlgemuth at 573-824-2935.
Logo use policy
Missouri Craft Brewers Guild Logo Use Policy
(effective January 1, 2022)
The “The Missouri Craft Brewers Guild” name and the guild’s “Logo” have been established as common law trademarks of The Missouri Craft Brewers Guild in the state of Missouri based on an established history of use in commerce.
This Missouri Craft Brewers Guild Logo Use Policy is made as of the date of acceptance by you as a Brewers Member, Brewery in Planning Member, Allied Trade Member or Retail Member of the Missouri Craft Brewers Guild. The Logos are the sole and exclusive property of The Missouri Craft Brewers Guild. Your use of any Logo implies acceptance of, and agreement with, the terms of this policy. If you do not accept and agree to follow the rules for using the Logos as set out in this policy, you do not have the right to use the Logos and should not use them. Any use of the Logos that does not comply with this policy is not authorized. If you violate the rules set out in this policy, you must cease all use of all Logos, regardless of the uses otherwise allowed in this policy. In addition, Missouri Craft Brewers Guild reserves the right to revoke its approval of your use of the logos at any time.
RULES FOR USING THE LOGOS
LOGO STANDARDS
You shall use the Logo in the form provided to you by the Guild and you shall not make any changes or revisions to the Logo, other than re-sizing it while keeping the original proportions intact.
The black logo variant must be used on white or light-colored backgrounds, while the alternate cream logo must be used on black or dark colored backgrounds.
If you are interested in using the logo, please contact the Guild (sherry@mocraftbeer.com) to obtain a high-resolution file suitable for web and/or print rather than pulling it off the Internet.
CONTACT INFORMATION
If you have additional questions on the use of the logo, please contact the Guild at sherry@mocraftbeer.com.
(effective January 1, 2022)
The “The Missouri Craft Brewers Guild” name and the guild’s “Logo” have been established as common law trademarks of The Missouri Craft Brewers Guild in the state of Missouri based on an established history of use in commerce.
This Missouri Craft Brewers Guild Logo Use Policy is made as of the date of acceptance by you as a Brewers Member, Brewery in Planning Member, Allied Trade Member or Retail Member of the Missouri Craft Brewers Guild. The Logos are the sole and exclusive property of The Missouri Craft Brewers Guild. Your use of any Logo implies acceptance of, and agreement with, the terms of this policy. If you do not accept and agree to follow the rules for using the Logos as set out in this policy, you do not have the right to use the Logos and should not use them. Any use of the Logos that does not comply with this policy is not authorized. If you violate the rules set out in this policy, you must cease all use of all Logos, regardless of the uses otherwise allowed in this policy. In addition, Missouri Craft Brewers Guild reserves the right to revoke its approval of your use of the logos at any time.
RULES FOR USING THE LOGOS
- Contingent on a current membership status, the Logo is licensed to you free of charge by the Missouri Craft Brewers Guild pursuant to a nonexclusive, revocable license.
- The Guild is and shall remain the sole owner of the Logo and your use of the Logo shall not create or imply any ownership rights to the Logo.
- You are not permitted to assign, license or “pass through” the right to use the Logo to any outside person, organization or entity who is not a current member of the Missouri Craft Brewers Guild.
- The Logo can be displayed on digital and physical, printed promotional materials in support of your brewery, beers or business. You agree to provide copies of, or links to, any of these promotional materials to the Guild upon request for archival purposes.
- The Logo can be displayed at your physical place of business on windows, walls or other static property.
- For Brewery Members and Brewery in Planning Members, use of the logo on beer packaging or merchandise intended for sale or promotional distribution is contingent upon express written consent from the Missouri Craft Brewers Guild. Permission will be granted at the discretion of the Guild’s Executive Director and Board of Directors and must be requested via email (sherry@mocraftbeer.com). Requests must be accompanied by a physical description of the product/ merchandise, along with accompanying artwork mockup (where applicable), and information on where the product will be sold and/or made available. All reasonable efforts will be made to reply to requests in a timely manner. Allied Trade Members and Retail Members are not permitted to use logo on products/ merchandise intended for sale or promotional distribution.
- You shall not use the Logo in any manner that is misleading or that reflects negatively upon the reputation and mission of the Missouri Craft Brewers Guild or any Member of the Missouri Craft Brewers Guild, or in any manner that violates applicable law and regulation, including, without limitation, to laws relating to fair trade practices and truth in advertising. No Logo may be used or displayed in any of the following ways: (a) in any manner that, in the sole discretion of Missouri Craft Brewers Guild, discredits Missouri Craft Brewers Guild or tarnishes its reputation and goodwill; (b) in any manner that infringes, dilutes, depreciates the value, or impairs the rights of Missouri Craft Brewers Guild in the Logos; (c) in any manner that is false or misleading; (d) in connection with any pornography, illegal activities, or other materials that are defamatory, libelous, obscene, or otherwise objectionable; (e) in any manner that violates the trademark, copyright or any other intellectual property rights of others; or (f) in any manner that violates any law, regulations, or other public policy.
- Logos can be displayed at any public event where you are promoting your brewery or beer and where such promotion is not in conflict with the mission or bylaws of the Missouri Craft Brewers Guild. Use of the logo on any material, static property or at any event (public or private) when the purpose of the material, static property or event is of a nature which is not in keeping with the ideals of the Missouri Craft Brewers Guild is in violation of these terms and is strictly prohibited.
- You recognize the great value of the goodwill associated with the Logo, and acknowledge that the Logo and all rights therein and goodwill pertaining thereto belong exclusively to the Guild and that the Logo has a secondary meaning in the mind of the public.
- Should your Missouri Craft Brewers Guild membership become delinquent, or terminated for any reason, the license to use the Logo shall terminate immediately and automatically without further notice from the Guild and you shall immediately terminate use of the Logo on digital and print promotional materials, at your place of business, and on event signage regardless of the financial or time investment associated with discontinuing its use. If you are using the logo on packaging or merchandise intended for sale or promotional giveaway and have existing inventory in your possession at the time of termination/delinquency, in order to continue to sell/distribute remaining inventory, you must submit a product inventory to the Guild via email (sherry@mocraftbeer.com) along with a timeframe for your commitment to cycle through remaining inventory. This timeframe shall not exceed 90 days for promotional items or 180 days for beer packaging, after which time all use of sales/distribution/giveaways of product must be discontinued. No new products or packaging bearing the Guild’s name/logo may be ordered/manufactured after membership is terminated or while a member is delinquent.
- All of the Rules of this Agreement are made a part of this Agreement and incorporated herein by reference. You agree to familiarize yourself with said Rules and to comply with all provisions of said Rules and any revisions thereto and any violation of any provision of said Rules will be considered a violation of this Agreement.
- Failure to comply with any of the terms and/or conditions of this Agreement shall constitute a violation of the agreement and may be considered an infringement of the marks. Termination of this agreement shall be effective sixty (60) days after the Guild gives you notice by mail of such termination fails to rectify breach within said sixty-day period.
- As the need to address future branding concerns arises, we may cancel, modify, or change the terms of this policy from time to time without notice to you. You, as a Logo user (“you”), are responsible for complying with any modified terms, so please review this policy and also become familiar with any modifications we publish.
LOGO STANDARDS
You shall use the Logo in the form provided to you by the Guild and you shall not make any changes or revisions to the Logo, other than re-sizing it while keeping the original proportions intact.
The black logo variant must be used on white or light-colored backgrounds, while the alternate cream logo must be used on black or dark colored backgrounds.
If you are interested in using the logo, please contact the Guild (sherry@mocraftbeer.com) to obtain a high-resolution file suitable for web and/or print rather than pulling it off the Internet.
CONTACT INFORMATION
If you have additional questions on the use of the logo, please contact the Guild at sherry@mocraftbeer.com.
logo files for download
Logos are available in various formats as well as in full color, black or reverse white.
FULL COLOR
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BLACK & WHITE LOGO
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REVERSE LOGO
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If you have any questions regarding the logo files, please contact Sherry Wohlgemuth at 573-824-2935.
GUILD EVENT GRAPHICS
Grab the graphics for Guild events here to use in your marketing or social media posts.
show-me craft beer month
Logo for the Show-Me Craft Beer Month awareness campaign.
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Show-Me Craft Beer Month Facebook Event graphics
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If you have any questions regarding the SMCBM logo files, please contact Sherry Wohlgemuth at 573-824-2935.
drink local artwork
Artwork for the Drink Local campaign.
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If you have any questions regarding using the Drink Local artwork for the MCBG merchandise profit sharing program, please contact Sherry Wohlgemuth at 573-824-2935.
MISSOURI PINT DAY
Graphics for the 2022 Missouri Pint Day promotion.
GUILD CALENDAR
Check out the upcoming events for the Guild. Feel free to also add your brewery events to the Guild Calendar.
GUILD FACEBOOK GROUP
Have a question to ask? Equipment to sell? A job to post? Join us on the Guild's Members Only Facebook Group to start up a conversation. Open to all membership levels.
WEVOW TRAINING
The Guild has partnered with WeVow to provide sexual harassment prevention training. Each training hour is broken up into 15 minute segments. To participate in the training tap the button below.
