Member resources
Login to your MCBG Membership Dashboard to access resources assembled for MCBG members.
Can’t remember your password? Use the “Request Password” feature to send a temporary password to the email address associated with your Guild membership.
Send us an email if you are:
Experiencing log in issues
An employee of a Guild member business but don’t have a login
Interested in joining the Guild!
member promotions
One central location to find information about participating in Guild events such as:
Missouri Loves Company® quarterly collaboration brew
Show-Me Craft Beer Month state-wide craft beer campaign
Missouri Pint Day annual “keep the glass” promotion
Participating in the Drink MO Beer consumer-facing app
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Missouri Loves Company is the largest state-wide craft beer collaboration in Missouri.
Particpating breweries commit to help with brewing and selling four beers throughout the year, brewed at different breweries around the state.
Beer sales benefit the Guild and serve as our main revenue generator for the program year.
Sign up now through January 17 to participate in the Missouri Loves Company 2026 collaboration series.
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We declared June to be "Show-Me Craft Beer Month" - a state-wide public awareness campaign highlighting our dynamic craft beer culture in Missouri.
We provide marketing toolkits for breweries and opportunities to participate in consumer-facing promotions and activities designed to bring customers to your businesses.
2026 toolkit coming soon!
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Missouri Pint Day is a revenue and promotion opportunity for your brewery/brewpub or retail establishment that invites craft beer fans to visit your taproom to get a high quality, exclusive pint glass, and take advantage of specials or activities at your location.
Sales window starts in early spring with the release of the glass during Show-Me Craft Beer Month. We provide you with a marketing toolkit to use in promoting Missouri Pint Day.
Missouri Pint Day is also a fundraiser for the Guild. One dollar from each glass sold is donated back to the Guild by our Allied Trade Members, Grandstand.
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Once our app goes live in the spring of 2026, you will find a digital toolkit here with instructions on how to level up your participation and get the most impact as a listed brewery.
MCBG LOGOS
As a proud MCBG member, you may include the Guild logo on your website, on your packaging, or in your marketing. This section contains details on the branding guidelines, logo usage policy, and the Guild's logo files in various formats.
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The Missouri Craft Brewers Guild logo is that anchor for all Guild branding efforts. When establishing the Guild brand, consistency is vital when using the mark. These Branding Guidelines have been developed to maintain accuracy and consistency throughout all markets.
If you have any questions regarding the Branding Guidelines, please contact Sherry Wohlgemuth at 573-824-2935.
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Missouri Craft Brewers Guild Logo Usage Policy
(effective January 1, 2022)
The “The Missouri Craft Brewers Guild” name and the guild’s “Logo” have been established as common law trademarks of The Missouri Craft Brewers Guild in the state of Missouri based on an established history of use in commerce.
This Missouri Craft Brewers Guild Logo Use Policy is made as of the date of acceptance by you as a Brewers Member, Brewery in Planning Member, Allied Trade Member or Retail Member of the Missouri Craft Brewers Guild. The Logos are the sole and exclusive property of The Missouri Craft Brewers Guild. Your use of any Logo implies acceptance of, and agreement with, the terms of this policy. If you do not accept and agree to follow the rules for using the Logos as set out in this policy, you do not have the right to use the Logos and should not use them. Any use of the Logos that does not comply with this policy is not authorized. If you violate the rules set out in this policy, you must cease all use of all Logos, regardless of the uses otherwise allowed in this policy. In addition, Missouri Craft Brewers Guild reserves the right to revoke its approval of your use of the logos at any time.
RULES FOR USING THE LOGOSContingent on a current membership status, the Logo is licensed to you free of charge by the Missouri Craft Brewers Guild pursuant to a nonexclusive, revocable license.
The Guild is and shall remain the sole owner of the Logo and your use of the Logo shall not create or imply any ownership rights to the Logo.
You are not permitted to assign, license or “pass through” the right to use the Logo to any outside person, organization or entity who is not a current member of the Missouri Craft Brewers Guild.
The Logo can be displayed on digital and physical, printed promotional materials in support of your brewery, beers or business. You agree to provide copies of, or links to, any of these promotional materials to the Guild upon request for archival purposes.
The Logo can be displayed at your physical place of business on windows, walls or other static property.
For Brewery Members and Brewery in Planning Members, use of the logo on beer packaging or merchandise intended for sale or promotional distribution is contingent upon express written consent from the Missouri Craft Brewers Guild. Permission will be granted at the discretion of the Guild’s Executive Director and Board of Directors and must be requested via email (sherry@mocraftbeer.com). Requests must be accompanied by a physical description of the product/ merchandise, along with accompanying artwork mockup (where applicable), and information on where the product will be sold and/or made available. All reasonable efforts will be made to reply to requests in a timely manner. Allied Trade Members and Retail Members are not permitted to use logo on products/ merchandise intended for sale or promotional distribution.
You shall not use the Logo in any manner that is misleading or that reflects negatively upon the reputation and mission of the Missouri Craft Brewers Guild or any Member of the Missouri Craft Brewers Guild, or in any manner that violates applicable law and regulation, including, without limitation, to laws relating to fair trade practices and truth in advertising. No Logo may be used or displayed in any of the following ways: (a) in any manner that, in the sole discretion of Missouri Craft Brewers Guild, discredits Missouri Craft Brewers Guild or tarnishes its reputation and goodwill; (b) in any manner that infringes, dilutes, depreciates the value, or impairs the rights of Missouri Craft Brewers Guild in the Logos; (c) in any manner that is false or misleading; (d) in connection with any pornography, illegal activities, or other materials that are defamatory, libelous, obscene, or otherwise objectionable; (e) in any manner that violates the trademark, copyright or any other intellectual property rights of others; or (f) in any manner that violates any law, regulations, or other public policy.
Logos can be displayed at any public event where you are promoting your brewery or beer and where such promotion is not in conflict with the mission or bylaws of the Missouri Craft Brewers Guild. Use of the logo on any material, static property or at any event (public or private) when the purpose of the material, static property or event is of a nature which is not in keeping with the ideals of the Missouri Craft Brewers Guild is in violation of these terms and is strictly prohibited.
You recognize the great value of the goodwill associated with the Logo, and acknowledge that the Logo and all rights therein and goodwill pertaining thereto belong exclusively to the Guild and that the Logo has a secondary meaning in the mind of the public.
Should your Missouri Craft Brewers Guild membership become delinquent, or terminated for any reason, the license to use the Logo shall terminate immediately and automatically without further notice from the Guild and you shall immediately terminate use of the Logo on digital and print promotional materials, at your place of business, and on event signage regardless of the financial or time investment associated with discontinuing its use. If you are using the logo on packaging or merchandise intended for sale or promotional giveaway and have existing inventory in your possession at the time of termination/delinquency, in order to continue to sell/distribute remaining inventory, you must submit a product inventory to the Guild via email (sherry@mocraftbeer.com) along with a timeframe for your commitment to cycle through remaining inventory. This timeframe shall not exceed 90 days for promotional items or 180 days for beer packaging, after which time all use of sales/distribution/giveaways of product must be discontinued. No new products or packaging bearing the Guild’s name/logo may be ordered/manufactured after membership is terminated or while a member is delinquent.
All of the Rules of this Agreement are made a part of this Agreement and incorporated herein by reference. You agree to familiarize yourself with said Rules and to comply with all provisions of said Rules and any revisions thereto and any violation of any provision of said Rules will be considered a violation of this Agreement.
Failure to comply with any of the terms and/or conditions of this Agreement shall constitute a violation of the agreement and may be considered an infringement of the marks. Termination of this agreement shall be effective sixty (60) days after the Guild gives you notice by mail of such termination fails to rectify breach within said sixty-day period.
As the need to address future branding concerns arises, we may cancel, modify, or change the terms of this policy from time to time without notice to you. You, as a Logo user (“you”), are responsible for complying with any modified terms, so please review this policy and also become familiar with any modifications we publish.
LOGO STANDARDS
You shall use the Logo in the form provided to you by the Guild and you shall not make any changes or revisions to the Logo, other than re-sizing it while keeping the original proportions intact.
The black logo variant must be used on white or light-colored backgrounds, while the alternate cream logo must be used on black or dark colored backgrounds.
If you are interested in using the logo, please contact the Guild (sherry@mocraftbeer.com) to obtain a high-resolution file suitable for web and/or print rather than pulling it off the Internet.
CONTACT INFORMATION
If you have additional questions on the use of the logo, please contact the Guild at sherry@mocraftbeer.com. -
Logos are available in various formats as well as in full color, black or reverse white.
add your events to the guild calendar
Brewery and Retail Members can add their events to our public-facing event calendar.
Click on the Add New Event tab.
Select from the drop down for Brewery Member Event or Craft Beer Festival,
Add your Trivia Nights, Vinyl Nights, Comedy Nights, Festivals, etc. and we will publicize it through our social media.
Link to an external event page on your own website or social media for additional details or to allow customers to register.
JOIN A COMMITTEE
Committees are open to any employees of Guild members in good standing. Serving on a committee is a good way to expand your professional network, share your knowledge, learn from your peers, and develop/expand leadership skills.
In 2023, the Board of Directors adopted three guiding principles or “pillars” designed to help propel the mission and vision of the Guild forward. The pillars are: Advocate, Collaborate and Promote. To achieve the goals of the Guild, the following committees will work on initiatives this year:
Legislative Action Committee - responsible for carrying out legislative activities for the Guild such as organizing Craft Beer Day at the Capitol, coordinating legislative brewery visits, monitoring legislation, and advocating for the industry.
Promote Committee - designed to create a brand for Missouri craft beer. This committee will focus on developing our Show-Me Craft Beer Month, Missouri Pint Day, and consumer-facing branding to promote Missouri craft beer.
Annual Conference Committee - responsible for planning this year’s Annual Meeting and Conference event. This committee will help determine speakers, social activities, and engagement for this important annual event.
Missouri Beer Cup Committee - organizes the Guild’s annual Missouri Beer Cup competition.
Most committees will meet via video conference once a month or as needed.
Contact Sherry to get involved on a committee today!
Members of the Promotion Committee celebrate at the first-ever Missouri Beer Cup Awards. The committee designed the medals and created a digital toolkit for the winners to use to promote their achievements.
join the MCBG Facebook group
Have a question to ask? Equipment to sell? A job to post? Join us on the Guild's Members Only Facebook Group to start up a conversation. Open to all membership levels.
STATE WIDE PROMOTION OPPORTUNITIES
Take advantage of low or no cost opportunites to promote your business throughout the state of Missouri.
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The Office of Lieutenant Governor has created a national BUY MISSOURI economic development initiative to actively promote to other states and the world the products that are grown, manufactured, processed, and/or made in Missouri. There is no cost to enroll.
Visit https://buymissouri.net/ to enroll.
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Missouri Grown is an outreach program of the Missouri Department of Agriculture that promotes Missouri Grown and Missouri-made items, representing food and non-food products, retailers, farmers’ markets, agritourism and agricultural experience destinations. Membership fee is $50 annually.
Visit https://missourigrownusa.com/ to join.
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The Missouri Division of Tourism offers an Industry Portal for Missouri businesses that bring tourism dollars to the state - including breweries!
Add your business today to the VisitMO.com website directory. You can link to your website, add photos, hours, etc. at no cost.
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Check with your local convention and visitors bureau (CVB) to make sure they have your business listed as a destination in their visitors guides and publications. Most do this as a complimentary service, but some CVBs also have modestly priced ads or enhanced business listings that help drive new visitors your way.
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Your local chamber of commerce can be another resource for promoting your company. Typically there is an annual membership fee to join the chamber. They have their finger on the pulse of the business community in your area.
As a chamber member, you can network with and learn from other business leaders in your town or city. Additionally, breweries are great places to host chamber networking events or meetings.