SHOW-ME CRAFT BEER MONTH TOOLKIT
We’re getting beer lovers across the state excited about Missouri’s independent craft breweries in honor of Show-Me Craft Beer Month! This June, we need YOUR participation in the state-wide public awareness campaign.
In an effort to reach your local community, raise awareness of the importance of supporting local breweries, and positively impact your beer sales this month, the Guild’s Promotions Committee has put together a Brewery Toolkit that your marketing and taproom teams can use to celebrate the impacts of our small businesses on the community.
During Show-Me Craft Beer Month, the Missouri Craft Brewers Guild is planning to raise awareness by:
In an effort to reach your local community, raise awareness of the importance of supporting local breweries, and positively impact your beer sales this month, the Guild’s Promotions Committee has put together a Brewery Toolkit that your marketing and taproom teams can use to celebrate the impacts of our small businesses on the community.
During Show-Me Craft Beer Month, the Missouri Craft Brewers Guild is planning to raise awareness by:
- Ongoing public relations outreach, sharing the message with media outlets and press in your community,
- Driving consumers to celebrate craft beer throughout the month with online and in-person activations, and
- Driving a social media campaign to spread the word.
WHAT YOUR BREWERY CAN DO
Our voices are stronger together. Throughout June, use your platforms (online and in person) and this toolkit to remind beer lovers of the importance of supporting craft. There’s no cost to participate – just your time and enthusiasm for making JUNE ubiquitous with Missouri craft beer. This toolkit is available to member and non-member breweries, retailers, media, industry supporters, and beer lovers! #ShowMeCraftBeer
Download the Show-Me Craft Beer Month Brewery Toolkit, and follow the READ ME document for more information on how to use the marketing assets across your social media channels and in your taproom.
QUICK TIPS
- Forward this information to your marketing team and the people managing your social media pages - any member of your brewery team can download the toolkit!
- Use these fun assets, posters, and social media posts to share your brewery’s impact on the community and join our effort to encourage beer lovers across the state to drink local.
- Post across social media platforms once per week starting today and continuing through June.
- Use #ShowMeCraftBeer to amplify your message
INCLUDED IN THE TOOLKIT
- Logo Lockups: Show-Me Craft Beer Month logos in PNG formats. Use these logos to customize any print and digital assets you create
- Signage: Print these posters and hang them up to share our campaign with your fans. The posters drive beer lovers to our landing page to learn more about why Show-Me Craft Beer Month is a reason to celebrate!
- Social Frames: These social media frames are sized for Instagram grids and Facebook posts and designed for you to throw on top of your favorite images. #ShowMeCraftBeer
- Social Posts: Designed to be grab-and-go, use these social media assets throughout June. Plug your logo into the corner to give it a personalized touch. #ShowMeCraftBeer
- Sample Email Newsletter content: Include SMCBM promotion in your brewery email newsletter to your fans.
- Sample Staff Education memo: Use this tempalte to educate taproom staff about SMCBM and encourage them to spread the word
- Sample Retailer Email: Use this email template to invite retailer partners to join us in promoting SMCBM
IMPORTANT LINKS
- For beer lovers: mocraftbeer.com/showme – share this link with your fans so they can learn more
- For breweries: mocraftbeer.com/smcbm-toolkit – more info here for your team
- For retailers: Ask your partners to help us promote! A sample email is included in this toolkit
SMCBM EVENT CALENDAR
- June 1 - Social Media Kick Off: Hang up your taproom posters and don’t forget to keep your social posts going throughout June to promote SMCBM!
- June 11 - MO Pint Day: 5th annual collectors edition pint glass available at participating breweries across Missouri — LAST DAY TO ORDER IS MAY 19 (click here to order)
- June 18 - Guild Gathering: Join us for a special brewery-only SMCBM gathering at East Forty Brewing in Blue Springs
- June 25 - Collab Release: Missouri Loves Company collab beer release at participating breweries
ADD JUNE EVENTS TO THE CALENDAR
Brewery and Retail Members can add their events to our website's public-facing event calendar.
- Click on the Add New Event tab.
- Select from the drop down for Brewery Member Event or Craft Beer Festival,
- Add your Trivia Nights, Vinyl Nights, Comedy Nights, Festivals, etc. and we will publicize it through our social media.
- Link to an external event page on your own website or social media for additional details or to allow customers to register.
QUESTIONS?
Contact Sherry Wohlgemuth at 573-824-2935.
