SHOW-ME CRAFT BEER MONTH TOOLKIT
We’re getting beer lovers across the state excited about Missouri’s independent craft breweries in honor of Show-Me Craft Beer Month! This June, we need YOUR participation in the state-wide public awareness campaign.
In an effort to reach your local community, raise awareness of the importance of supporting local breweries, and positively impact your beer sales this month, the Guild’s Promotions Committee has put together a Brewery Toolkit that your marketing and taproom teams can use to celebrate the impacts of our small businesses on the community.
During Show-Me Craft Beer Month, the Missouri Craft Brewers Guild is planning to raise awareness by:
In an effort to reach your local community, raise awareness of the importance of supporting local breweries, and positively impact your beer sales this month, the Guild’s Promotions Committee has put together a Brewery Toolkit that your marketing and taproom teams can use to celebrate the impacts of our small businesses on the community.
During Show-Me Craft Beer Month, the Missouri Craft Brewers Guild is planning to raise awareness by:
- Ongoing public relations outreach, sharing the message with media outlets and press in your community,
- Driving consumers to celebrate craft beer throughout the month with online and in-person activations, and
- Driving a social media campaign to spread the word.
WHAT YOUR BREWERY CAN DO
- Download the Show-Me Craft Beer Month Brewery Toolkit, and follow the READ ME document for more information on how to use the marketing assets across your social media channels and in your taproom.
- Join us for the Hobnob Craft Beer Festival on Saturday, June 3, to kick off Show-Me Craft Beer Month at Schlafly Bottleworks. Still need to register or looking for more details? Sign up here.
- Feature a Show-Me Craft Beer Flight at your brewery to showcase the innovative and diverse beer styles available in our state. We’ll be telling beer lovers this month to try something new by asking for a special Show-Me Craft Beer Flight. Whether they are trying new styles at their favorite brewery, or stopping into a taproom they haven’t been to before, we’re asking you to host a flight that represents the uniqueness of Missouri’s craft beer community.
- On June 14, consider donating a portion of the Show-Me Craft Beer Flight sales to the Guild. We will host participating breweries on our consumer-facing Show-Me Craft Beer Month landing page. Tag #ShowMeCraftBeer month to be included.
- Celebrate the 3rd Annual Missouri Pint Day on June 21! Order the limited-edition commemorative pint glasses ahead of Pint Day - deadline to order glasses is May 12! Order here.
QUICK TIPS
- Forward this information to your marketing team and the people managing your social media pages - any member of your brewery can download the toolkit!
- Use these fun assets, posters, and social media posts to share your brewery’s impact on the community and join our effort to encourage beer lovers across the state to drink local.
- Post across social media platforms once per week starting today and continuing through June.
- Use #ShowMeCraftBeer to amplify your message
INCLUDED IN THE TOOLKIT
- Logo Lockups: Show-Me Craft Beer Month logos in PNG formats. Use these logos to customize any print and digital assets you create
- Signage: Print these posters and hang them up to share our campaign with your fans. There are options that highlight all the Guild-sponsored events this month and drive beer lovers to our landing page to learn more about why Show-Me Craft Beer Month is a reason to celebrate!
- Social Frames: These social media frames are sized for Instagram grids and Facebook posts and designed for you to throw on top of your favorite images. #ShowMeCraftBeer
- Social Posts: Designed to be grab-and-go, use these social media assets throughout June. Plug your logo into the corner to give it a personalized touch. #ShowMeCraftBeer
QUESTIONS?
Contact Sherry Wohlgemuth at 573-824-2935.
